Released on: March 8, 2008, 10:27 am

Press Release Author: Experian Research Services/KMR Group

Industry:

Press Release Summary: A recent automotive marketing report from Experian Research
Services and KMR Group suggests that cross platform media planning and buying should
incorporate ad technology and consumer media engagement dimensions, from
life-enhancing to trustworthiness, in addition to traditional buying tactics.
Download free automotive marketing report by Experian Research Services & KMR Group:
http://www.smrb.com/study/default.aspx?c=Compose+MME




Press Release Body: NEW YORK, NY - A recent automotive marketing report from
Experian Research Services and KMR Group suggests that cross platform media planning
and buying should incorporate ad technology and consumer media engagement
dimensions, from life-enhancing to trustworthiness, in addition to traditional
buying tactics.

Download free automotive marketing report by Experian Research Services & KMR Group:
http://www.smrb.com/study/default.aspx?c=Compose+MME

Chris Wilson, president of Experian Research Services, said that linking engagement
data to media planning is the best way to maximize returns in advertising
investments. \"While it\'s important to analyze reach, finding the best place to
engage an audience can mean the difference between measuring ad receptivity and
simply counting eyeballs.\"

Geoff Wicken, TGI global product development director, KMR Group, said the trick to
ROI and diminishing returns is to understand the point in which the return for a
particular media channel is maxed out. \"At that point, you need to stop spending
money on that channel and start on another until it is exhausted,\" he said. \"Through
tools like Compose, ad agencies are able to practice \'what if\' scenario planning
directly related to the needs of a brand and its messaging strategy.\"

Watch Geoff Wicken speak about the two major trends in communications planning:
http://www.youtube.com/watch%3Fv=XmuqryurtQU

Compose, a product of KMR Group, is a media planning and buying tool that can be
linked with the Multi-Media Engagement Study from Experian Research Services to
measure audience receptivity.

KMR Group is an integrated research, information and software group, specializing in
marketing and media survey solutions, software systems for data analysis, and
advanced analytical solutions. For more information, visit www.kmr-group.com.

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service. For more
information, visit www.smrb.com.



Web Site: http://www.smrb.com/study/default.aspx?c=Compose+MME

Contact Details: Experian Research Services
29 Broadway, New York, NY 10006, USA
www.smrb.com
Valerie Jennings
816-221-1040